Christopher Russell (Ph.D.) is a behavioural psychologist and senior research fellow at the Centre for Substance Use Research, Glasgow, Scotland. Dr Russell leads the Centre’s tobacco harm reduction research studies, with a particular focus on how vapers and e-cigarettes are helping smokers to quit.
His research expertise is the measurement and modeling of the psychosocial, affective, policy and product factors that rationalize smokers’ decisions to trial an e-cigarette as a way of reducing/quitting smoking, persist with e-cigarette use long-term, or relapse to smoking after only brief use of an e-cigarette.
Dr Russell collects and collates the stories and experiences of thousands of vapers in order to identify antecedents of successful and unsuccessful attempts to switch from smoking to vaping. The results of this work are used to guide public health professionals and e-cigarette manufacturers as to how smokers can be better encouraged, supported, and informed to use an e-cigarette as an aid to quitting or reducing smoking, and to advise regulatory authorities against legislation that may reduce the accessibility, affordability and appeal of e-cigarettes as a way of quitting smoking.
Christopher received his BA Hons (1st Class, Psychology), Masters in Research (With Distinction, Psychology), and PhD. (Psychology) all from the University of Strathclyde.
Dr Russell was the recipient of the 2015 Global Forum on Nicotine Young Investigator Award. (https://gfn.net.co/awards/yia-winner-2015a).
Follow Chris on Twitter @nicotinesurveys.
To take part in one of our surveys of vapers, check out nicotinesurveys.org for surveys that are running in your country.